Anyone above 30 or so will probably remember these advertisements, if you ever read a comic book. It must have been effective, as the Charles Atlas bodybuilding program used the same ad over and over. Joe gets his reward in the final analysis, as the vacant blonde woman says that he's a 'real he-man' after all.
Bless Charles Atlas, there really is justice in the world. But is there really? Was the Atlas beefcake muscleforbrains just a passing fad? Click the link, and see the revenge of the nerdy wimpboys.
